Hi, I’m Shay

— Founder of Shayla Creative and your go-to Marketing & Operations Unicorn.

But before all this?

I was a small-town girl from Taree with a big work ethic, a whole lot of curiosity, and an unexpected journey into wellness, tech, and business support

The Real Start Line

Growing up on the Mid North Coast taught me two things early:

💡 Work hard. Try everything.

Whether it was setting up flower stands out the front of the house or planning themed events with my sister, I always had that go-for-it energy. Combine that with the resilience shaped by personal challenges — including a 7-year eating disorder and navigating my mum’s illness during high school — and you’ve got the foundation of everything I believe in today.

✨ That wellness is worth fighting for, and
✨ That business should support your life — not drain it.

From Start-Ups to Shayla Creative

In 2021, while studying Business & Commerce (Marketing & Finance) and juggling two jobs, I said yes to helping a friend edit eBooks on Canva for their start-up. That "small yes" turned into years of building everything from scratch — websites, funnels, systems, social templates, automations, launch campaigns. You name it, I figured it out and made it happen.

I LOVED it.

After years working in start-ups, accounting firms, and even the disability support space (which taught me a lot about empathy, communication, and systems that actually help people), I finally realised it was time to stop waiting for someone else to hand me a title.

So, I gave myself one.

In August 2024, I registered Shayla Creative.
By November, I was juggling 10–15 hours of client work a week on top of my full-time job.
By June 2025, I made the leap into full-time business.
Three weeks later, I was fully booked.

So What Does Shayla Creative Actually Do?

I’m not “just a VA.”

And I’m not an agency robot.

I’m a strategic partner for health and wellness professionals who are ready to grow — but refuse to burn out doing it.

As your Marketing & Operations Coordinator, I support everything behind the scenes so you can focus on your zone of genius. Whether that’s building a conversion-focused website, designing onboarding flows, crafting opt-in funnels, or getting your backend sorted — I’m here to streamline, elevate, and actually make it fun again.